The Shavings – Plain English
Our guest Sandra Muller is a plain english specialist who has developed The Plain English Dictionary to help copywriters write[...]
How content strategy has changed since 2015 (spoiler: it hasn’t)
Way back in 2015 I sat down with the effervescent Franziska from Basic Bananas to talk about Content Marketing for[...]
The wheels on the car (are always included)
I'm confident everyone has done this at some point in their business life (usually very early on, usually when they[...]
The curious case for content in a crisis
When chaos strikes, humans - wisely - revert to survival mode. For business owners, every decision you make is based[...]
CRM Selection criteria
There are CRMS, or email programs aplenty, we often get asked which is the 'best' one. But there is no[...]
The 5 most common questions we get asked about Content Marketing
The questions people ask in forums, workshops and on coffee dates are a great place to look for content ideas.We've[...]
Is your business a little listless?
You've heard it a thousand times - in the online world, your list is one of the most valuable assets[...]
How to make your audience feel great
Human beings LIKE to feel great! In fact, we spend a lot of time, money and energy making ourselves feel[...]
The essential opt-in offer guide
If you are a business who does business online (quick check, take down your website and turn off your email[...]
How to plan for algorithm changes on social media platforms
This month's announcement from Facebook should serve as a stark reminder to everyone who has been relying on social media[...]
Our 5 favourite free content tools from this year
There is no limit to the number of apps, websites and online tools available to help you get content created[...]
Bend and flex your content strategy
Charles Darwin may not have had your content strategy in mind when he said It is not the strongest of[...]
How not to brief a copywriter when you want great content
Imagine the joy of receiving well written articles for your website or newsletter; on time, on topic and proofed. All[...]
Raising your (brand) voice
Branding is not a logo. It is not a colour set. It is not a style guide and a choice[...]
Blogging no longer the big deal it used to be – all content publishing is HUGE!
The content train left the station about 5 years ago and for those who jumped aboard, the rewards have been[...]
The lost art of (news)letter writing
For those of you who are running your business from under a rock with no internet connection, you may not[...]
Great expectations – the reality of a successful content strategy
Regardless of the size of your business, one of the biggest content-killers around is unrealistic expectations. The higher your expectations[...]
How to write great content even if you think you can’t write
One of the biggest hang-ups for people who want to create content for their business is the act of writing.[...]
Harvest the knowledge within
For businesses who are serious about content and who fully understand what regular content says about them- the relentless quest[...]