Content Strategy

Become a social media master blaster!

By in Content Strategy

Getting your blog up and running is a great step in the right direction. Posting regularly is even better. After all, the reason you have gone to all the effort to create content for your site is to attract more site visitors and potentially, more clients. But hitting publish is only the beginning of the journey and not ‘job done’.

To get great results, content needs to be an integral part of your over-all online marketing strategy. Not separate or an after-thought. Great content is both the fuel and foundation for your online marketing; and your social media channels are what you use to broadcast your content.

Keeping up with the latest social media channels might look exhausting and confusing however it can be very simple.

Here are two top tips and a posting frequency guide to get you started.

Tip 1) Choose your weapons wisely

You do not need to know and understand every available social media channel. What you do need to know is where your target audience is hanging out. Twitter, FaceBook, Instagram and LinkedIn are the big players and will cover most audience demographics – closely followed by YouTube, Pintrest and Tumblr. The better you understand your audience, the more accurately you can broadcast to them.

Keep an eye on: Snapchat (if you’re talking to the cool kids)  & Medium (for more in-depth content)


Tip 2) Understand each channels ideal frequency

Each channel has its own ideal feeding schedule.

Twitter: Twitter is the information super-highway, the auto-bahn of the internet. The traffic is fast, furious and never-ending. Sending a single tweet is like hoping someone will hear you whisper at a Metallica concert. Use an auto-scheduling app like Hootsuite to tweet multiple links to your blog over several weeks. With Twitter, too much is not quite enough.

Facebook: Post a link on FaceBook once but keep an eye on relevant news topics and events so you can piggy-back an old (relevant) post on a current issue. You can comment on the topic, and publish a link to your post “this is what we think about topic x

Instagram: Instagram is slightly more tricky because you are asking your audience to a) look at your image and read the comment b) go to your bio and click to your website’s home page, and c) navigate to the page you want them to find.
In one sense it is a great filter because you are finding a keen audience, on the other, you are potentially missing some. Post a new image each time even if you are promoting the same post. The Instagram crowd don’t like repeats.

LinkedIn: Many people are afraid of LinkedIn – but if you are in business, particularly B2B, get over there yesterday! LinkedIn offers three ways to broadcast a post.

1) As a status update – this will be seen by everyone you are connected with. Unlike FaceBook, LinkedIn does not filter how much your connections do or do not see.

2) You can create a LinkedIn business page and post a link there but that will only be seen by those who follow your page – getting followers on a LinkedIn business page can be hard.

3) LinkedIn Publisher – The real fun with LinkedIn is LinkedIn Publisher – it is a bit like Twitter for business blogs. Re-publish your entire post. Your post will be seen by everyone you are connected with plus anyone who is interested in your topic area (use tags so they can find you). Also make sure you include a good bio at the bottom and a call to action that links back to your website.

Google+: Post a link to your latest blog post on Google+. You don’t need to do anything else on Google+, you don’t have to make friends, join circles or hangouts, but DO post a link to your blog –  there is one very important person listening over there!

So in a (rather large) nutshell, that is a guide to broadcasting on different social channels.

Free ‘how to’ templates so you can publish brilliant content that builds credibility and grows awareness