Search engines, the gatekeepers of the internet, are living on borrowed time. AI is transforming how information is discovered in ways most businesses are not prepared for. With
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Leads are out, buyers are IN, and the secret is gated content
Gated content - resources locked behind a form requiring basic information such as a name and an email address - can be a game-changer for B2B marketers who
Follow up prospects without them realising!
A wise business mentor of mine once said - who am I kidding - she says it all the time; she saysThe fortune is in the follow-up.The problem
Are bought databases worth it?
According to statistics published on the internet, 87% of businesses say email marketing is CRITICAL to their business. 59% of B2B marketers say email is their top channel
Are we too precious about the written word?
Never before has the marketing cohort been so threatened by a new technology. AI and the Large Language Model (LLMs) platforms about to flood the market are possibly
Why binary questions make terrible headlines (and what to do instead)
Ask questions, turn them into headlines. What could possibly go wrong ?Quite a lot actually.Using questions as part of your content can be a very powerful tool and
How commercial real estate businesses are getting REAL engagement online
Most established organisations in the Commercial Real Estate space rely on their list of contacts, often built up over decades of doing business, as a source of leads.While
The lost art of (news)letter writing
For those of you who are running your business from under a rock with no internet connection, you may not have heard this oft-said, very true piece of
The curious case for content in a crisis
When chaos strikes, humans – wisely – revert to survival mode. For business owners, every decision you make is based on the premise:Will THIS keep our business alive?Historically, in tough
The essential opt-in offer guide
If you are a business who does business online (quick check, take down your website and turn off your email – if you still have a business after