A wise business mentor of mine once said - who am I kidding - she says it all the time; she saysThe fortune is in the follow-up.The problem
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A wise business mentor of mine once said - who am I kidding - she says it all the time; she saysThe fortune is in the follow-up.The problem
According to statistics published on the internet, 87% of businesses say email marketing is CRITICAL to their business. 59% of B2B marketers say email is their top channel
Never before has the marketing cohort been so threatened by a new technology. AI and the Large Language Model (LLMs) platforms about to flood the market are possibly
Ask questions, turn them into headlines. What could possibly go wrong ?Quite a lot actually.Using questions as part of your content can be a very powerful tool and
Most established organisations in the Commercial Real Estate space rely on their list of contacts, often built up over decades of doing business, as a source of leads.While
For those of you who are running your business from under a rock with no internet connection, you may not have heard this oft-said, very true piece of
When chaos strikes, humans – wisely – revert to survival mode. For business owners, every decision you make is based on the premise:Will THIS keep our business alive?Historically, in tough
If you are a business who does business online (quick check, take down your website and turn off your email – if you still have a business after
Branding is not a logo. It is not a colour set. It is not a style guide and a choice of font. Nor is it a fancy business
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