A wise business mentor of mine once said - who am I kidding - she says it all the time; she saysThe fortune is in the follow-up.The problem
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Are bought databases worth it?
According to statistics published on the internet, 87% of businesses say email marketing is CRITICAL to their business. 59% of B2B marketers say email is their top channel
The lost art of (news)letter writing
For those of you who are running your business from under a rock with no internet connection, you may not have heard this oft-said, very true piece of
The essential opt-in offer guide
If you are a business who does business online (quick check, take down your website and turn off your email – if you still have a business after