You are passionate about you business. It is your favourite topic of conversation and when it comes to your blog, you are never stuck for something to say.
But you’re not sure everyone is getting the love – social shares are low and any feedback you get makes you wonder if they really understand what you are talking about.
But the problem is not with them. It is with you. Blogging is not an outlet for your unbridled enthusiasm. If you make the following mistakes, you won’t be connecting with your audience.
1) You use too many description words
Using description words can feel like you are conveying passion but as with speaking too passionately, writing too passionately can overwhelm the reader and turn them off.
2) You cover too much ground
Don’t be tempted to cover every single aspect of an idea or concept in a single post. Too much information will also overwhelm the reader and leave them feeling confused.
3) You don’t give your reader a reward
It’s a tough audience as they say in show-biz. The people who are reading your blog are usually very savvy in the currency of the internet – the market of give and take. They are happy to hand over their name and email address in exchange for some information that is valuable, and they are happy to read your blog post as long as there is something in it for them. Tips, how-to, what to do. Readers want to walk away with something of value – even from a humble business blog-post.
Your blog posts need to be
Keep your language as simple as possible. Jargon, flowery descriptors and excessive emphasis words (really really big, for example) can all be cut out and your post will still make sense.
The most common mistake people make is not spending enough time refining their post ideas. Brainstorming topic ideas is great, but the next step is to take each idea and break it down into at least 3 sub ideas. Refine those ideas by finding the single message you want your reader to ‘get’. And stick to that message and do not deviate.
Solve a problem for your readers. Give them some new information, or help them do something new – or even something old in a new way. Make sure they feel like they received something in exchange for their time.
Before you publish your next post, make sure your language is simple, your topic is focused and the information is useful. These three things will help your audience understand what you are writing about, make it easy for them to read, and give them a feeling of value.