Search engines, the gatekeepers of the internet, are living on borrowed time. AI is transforming how information is discovered in ways most businesses are not prepared for. With
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- Author: Camille Blyth
Leads are out, buyers are IN, and the secret is gated content
Gated content - resources locked behind a form requiring basic information such as a name and an email address - can be a game-changer for B2B marketers who
Follow up prospects without them realising!
A wise business mentor of mine once said - who am I kidding - she says it all the time; she says The fortune is in the follow-up.The
Are bought databases worth it?
According to statistics published on the internet, 87% of businesses say email marketing is CRITICAL to their business. 59% of B2B marketers say email is their top channel
Are we too precious about the written word?
Never before has the marketing cohort been so threatened by a new technology. AI and the Large Language Model (LLMs) platforms about to flood the market are possibly
Why binary questions make terrible headlines (and what to do instead)
Ask questions, turn them into headlines. What could possibly go wrong ? Quite a lot actually. Using questions as part of your content can be a very powerful
How brand culture promotes super-growth
The oak tree is a symbol of strength and knowledge. It consists of many parts, including a thick canopy of beautiful leaves, a robust trunk, and an intricate
How franchises can use content to grow local engagement
Franchises are often rightly obsessed with how their brand looks through visual marketing assets like shopfronts, brand colours and use of their logo. With social media now a
How commercial real estate businesses are getting REAL engagement online
Most established organisations in the Commercial Real Estate space rely on their list of contacts, often built up over decades of doing business, as a source of leads.While
The lost art of (news)letter writing
For those of you who are running your business from under a rock with no internet connection, you may not have heard this oft-said, very true piece of